2024 Giving Trends: New Resources for Nonprofit Fundraisers
Industry resources and articles on 2024 giving trends for nonprofit fundraisers.
We’ve been reviewing the most important nonprofit fundraising trends for 2024 and we’ve got some great suggestions that every nonprofit fundraiser should read. Make sure to bookmark this post as we’ll be adding new resources as they’re published!
The theme for 2023 is “Benchmarks: M+R’s 2024 Spin Through the Gripping World of Nonprofit Digital Programs”. It’s structured as a “choose your adventure” journey so you can start in the beginning, middle, or end of the report.
Revenue from monthly giving increased by 6%, and accounted for 31% of all online revenue.
Nonprofits raised an average of $0.94 through direct mail for every dollar raised online. Direct mail revenue fell by 6% in 2023.
TikTok audiences for nonprofits increased by 112% in 2023, far faster than other social media platforms. Facebook and Instagram follower counts grew by 6% and 11%. The number of Twitter/X followers declined by 1% on average.
Published annually by the Giving USA Foundation, this report is one of the most comprehensive sources of information on charitable giving in the United States. It covers data on individual giving, corporate philanthropy, foundation giving, and bequests. It also analyzes trends and provides insights into the factors that influence charitable donations.
One thing to note, the full report and supplemental reports do have a cost. If you want the highlights, you can download the infographic for free!
This report by CanadaHelps examines charitable giving trends in Canada. It provides insights into donor demographics, online giving, and how charitable donations in Canada have been affected by the economic environment and other factors. It also explores regional trends and key statistics on Canadian philanthropy.
The NonProfitTimes provides industry news and insights into nonprofit and philanthropic trends, including analysis of charitable giving patterns. It also publishes lists of top nonprofits and examines how they are responding to changes in donor behavior and economic pressures.
View rankings and reports here: TheNonProfitTimes.
The Chronicle of Philanthropy regularly publishes research and reports on charitable giving in the United States. It offers comprehensive coverage of trends, analysis, and news in the nonprofit sector. Their reports explore how economic factors and social trends are influencing donor behavior and philanthropy.
Sylogist has partnered with Nonprofit Tech for Good for the last two years and if it’s not already, it should be your go-to source for best practices, tips, and trends that help nonprofits excel in the digital age.
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With over 30 years of experience serving nonprofit organizations, Sylogist understands the unique challenges faced by these entities. SylogistMission ERP, built on Microsoft Dynamics 365 Business Central, reflects our expertise in product development, successful implementations, and exceptional customer service. This specialized approach ensures that SylogistMission precisely caters to the distinctive requirements of nonprofit organizations, setting it apart from repurposed ERP solutions.
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