GivingTuesday 2023: Who, What, Where, and How
GivingTuesday 2023 is right around the corner.
You may already be a pro, but lots of people have heard of it, but don’t know what GivingTuesday really is and why they should even care. Keep reading to get a quick download on the history of the event and how you can implement your own GivingTuesday campaign.
Already a pro? Skip ahead to our other GivingTuesday 2023 posts: 7 Insights on Donor Behavior We Can Learn from GivingTuesday or 5 Quick Steps to Optimize Your GivingTuesday Campaign NOW.
GivingTuesday is a day to do good.
GivingTuesday’s vision is a “re-imagined world built on shared humanity, kindness, and giving”.
GivingTuesday was created in 2012 and has since grown into a year-round global movement that engages over 85 countries and hundreds of millions of people to give, collaborate, and celebrate generosity.
The first GivingTuesday in 2012 raised $10.1 million in the United States and has grown rapidly to a record-breaking $3.1 billion in 2022.
In 2022, GivingTuesday exceed previous records and expectations raising over $3.1 billion USD in the United States alone. Online donations exceeded $1 billion USD for the first time, emphasizing the importance of all nonprofits providing modern online giving experiences.
GivingTuesday staff broke down the emotional focus of online calls-to-action and found the most used were:
Urgency – 34%
Empowerment – 26%
Top causes discussed online were:
Health & Healthcare
Science & Education
Animal Welfare*
*https://issuu.com/givingtues/docs/2022_givingtuesdayimpactreportfinal?fr=sMjk3NTU4OTQyMDU
If you’re interested in seeing more data about GivingTuesday and giving in general, their Data Commons project is pioneering the world of big data about giving. The project boasts hundreds of collaborators and 50 global data labs and has the most comprehensive datasets and is the only project focused on collecting and analyzing individual giving behavior.
About Sylogist
SylogistMission offers solutions for accounting (including fund accounting), online fundraising pages, donor management, and more, all built on Microsoft Dynamics 365.
